Alana Jayne Jewellery began as a quiet lockdown hobby - just me, a handful of freshwater pearls, and a need to create something beautiful during uncertain times. What started with a few handmade pieces for friends and family soon grew into a passion, and eventually, a small business.

I design and handcraft each piece using genuine freshwater pearls, experimenting with colour, shape, and texture to create jewellery that feels both timeless and a little unexpected. I use 925 sterling silver and gold-filled materials to ensure quality and comfort, with every item assembled and packaged by me.

Over the years, my collection has grown, and I’ve had the joy of sharing it at the Young Traders Market for three consecutive years, this year being named South Wales’ Young Trader of the Year in Swansea. I hope my jewellery brings you the same sense of joy and individuality that inspired me to start creating in the first place.